12.08.2026
Exhibition: Boom ’70 Moves On
The Touriseum exhibition on the rapid tourism boom of the 1960s and 1970s in South Tyrol is moving on to its next venue.
When Tourism Changed South Tyrol
The 1960s and 1970s marked a turning point in South Tyrol’s history. What had long been a predominantly rural region gradually transformed into an internationally renowned holiday destination. The exhibition Boom ’70 at Touriseum tells the story of this era of change and optimism through the voices of the people who experienced the transformation firsthand.
Touriseum at Trauttmansdorff Castle
Museum of Tourism History in South Tyrol
At the heart of the exhibition are the personal memories of contemporary witnesses who recount the arrival of the first visitors, the opportunities that emerged, and the profound changes that reshaped everyday life. Their stories reveal how tourism transformed not only the economy but also the social fabric of many South Tyrolean villages.
Particularly fascinating are the insights into the encounters between local residents and holidaymakers. For many families, tourism opened a new window to the world. Friendships were formed, traditions were shared, and new perspectives found their way into people’s daily lives.
The exhibition highlights that behind South Tyrol’s tourism success lie countless personal stories. It is a story of courage, hospitality, and the transformation of a region that changed fundamentally within just a few decades.
Boom ’70 invites visitors to rediscover this remarkable era from a human perspective – authentic, relatable, and rich in memories.
